As the weather gets warmer and the flowers start to bloom, it's the perfect time to take a fresh look at your social media strategy. Just like spring cleaning your home, it's essential to periodically evaluate and refresh your social media presence to keep it in top shape. Here are some tips and tricks for spring-cleaning your social media strategy:
Conduct a Social Media Audit: Spring cleaning starts with taking stock of what you have and what you need to tidy up. Similarly, you should start your social media spring cleaning by thoroughly auditing your social media accounts. This includes assessing your current content strategy, follower engagement, and overall performance.
Review Your Branding: As you conduct your social media audit, closely examine your branding. Is your logo up to date? Is your brand messaging clear and consistent across all your social media platforms? Spring is the perfect time to refresh your branding if necessary.
Evaluate Your Content Strategy: Take a hard look at your content strategy and evaluate what is and isn't working. Which posts are getting the most engagement? What topics resonate with your audience? Use this information to refine your content strategy and make changes where necessary.
Clean Up Your Follower List: It's a smart idea to periodically clean out your follower list to make sure you reach your target audience. You can utilize online tools to remove fake or inactive followers to keep your audience authentic and improve your engagement score.
Update Your Profiles: It's commonly overlooked but oh so important. Spring is the perfect time to update your bio, contact information, and other relevant details to make sure your followers have the must up to date information.
Try New Platforms and Features: Spring is a great time to experiment with new platforms and features. Try out new social media platforms or features you have yet to use, such as Instagram Reels or Twitter Spaces, to see if they could be a good fit for your brand.
Plan for the Future: After you've completed your spring cleaning, it's time to plan for the future. Use the insights and data from your audit to create a plan for the upcoming months. Create a content calendar, establish goals, and set benchmarks for success.
Spring is the perfect time to take a fresh look at your social media strategy. By following these tips and tricks, you can ensure that your social media presence is in top shape and ready to reach your target audience.
Looking for more brand specific recommendations? Shoot me a message or schedule a mentoring session to get 1-on-1 personalized help.
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About the Author:
Savannah is the founder of Fiercely Savvy Marketing and strives to create content that can be used as a resource to anyone struggling with social media marketing. Her goal is to make social media accessible and manageable for all. Located in Portland, OR, Savannah accepts clients nationally. In her free time she loves to read, ride horses, and work on whatever craft is her current fixation.
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