So you need help with your social media, but you just aren't sure if you want a complete social media management package or if you would benefit from working with a mentor to learn how to do it yourself. Thankfully both have their benefits, but it's important to consider the long-term implications of each option. Let's take a look at some pros and cons of each-
Social Media Management Services-
Pros:
Saves time- By outsourcing your social media management, you can focus on other aspects of your business and leave the rest to the professionals.
Expertise- It's hard to go wrong when social media management services have experience and knowledge about the latest trends and best practices in social media marketing.
Consistency- You pay for consistency, so you don't have to worry about last-minute posts tossed up before you head home for the day.
Cons:
Cost- Social media management services can be expensive and require an ongoing investment.
Lack of control- When outsourcing your social media management, you may have less control over the content posted on your behalf and the artistic process.
Dependency- By relying on a social media management service, you may become dependent on them to maintain your social media presence.
Mentoring Services-
Pros:
Empowers you to do it yourself- By learning how to manage your social media presence, you can take control of your brand and its messaging and grow a deeper understanding of your customers.
Cost-effective- While there is an upfront investment, mentoring services can be more cost-effective in the long run than ongoing social media management services.
Flexibility- With mentoring services, you have the flexibility to adapt your social media strategy as your business evolves.
Personalized Attention- You receive one-on-one attention from an expert who can provide customized advice and support based on your specific needs and goals.
Cons:
Time investment- Learning how to manage your social media presence effectively takes time and effort.
Learning curve- There may be a learning curve when it comes to understanding the latest trends and best practices in social media marketing.
Mistakes- As you learn, you may make mistakes that could have a negative impact on your brand.
In other words, mentoring services will help you gain knowledge and skills to create and execute an effective social media strategy while also maintaining complete control over your brand. Although there may be a bit of a learning curve, you will have support during that time, and the long-term benefits and confidence you will gain will be worth it.
On the other hand, social media management services will provide consistency, expert knowledge, and mental relief. However, the ongoing cost and lack of control over content may not be ideal for businesses that want complete control over their brand's messaging.
Ultimately, hiring a social media management service or enrolling in mentoring services depends on your business's specific needs and resources. Now that you know the differences and have weighed the pros and cons, which will you choose? Message me your choice to get started!
_______________________________________________________________________________
About the Author:
Savannah is the founder of Fiercely Savvy Marketing and strives to create content that can be used as a resource to anyone struggling with social media marketing. Her goal is to make social media accessible and manageable for all. Located in Portland, OR, Savannah accepts clients nationally. In her free time she loves to read, ride horses, and work on whatever craft is her current fixation.
Comments