Spring is upon us, and I don't know about you, but it's been inspiring me to take a fresh look at the world around me and how it can affect people's moods, social habits, and preferences. Not surprisingly, research found that spring-themed content received 27% more engagement than non-seasonal content (Sprout Social), and it was more likely to be shared. (Hubspot) That makes now the perfect time to refresh your business's schedule to incorporate spring-themed posts and visuals in order to engage your audience and give them a sense of the season's energy. In this blog post, I'll share some tips and examples for creating spring-themed social media content to help you connect with your followers.
Use Spring Colors and Imagery
Spring is a season of vibrant colors and fresh blooms. Use this to your advantage by incorporating spring-themed colors and imagery into your social media content. This can include bright greens, yellows, pinks, and blues. Use images of flowers, trees, and other outdoor scenes to give your posts a springtime feel.
Highlight Spring Holidays and Events
Spring is also a time for holidays and events such as Easter, Passover, Earth Day, Cinco De Mayo, and Mother's Day. You can create social media posts specific to these events, such as sharing a recipe for Easter treats or promoting an Earth Day initiative. This will help you connect with your followers and show you know and care about what's happening in the world around you. Don't forget that a personal note can go a long way toward making your followers feel connected to your business, no matter the niche.
Promote Spring Sales and Deals
Spring is an excellent time for businesses to offer sales and promotions. In fact, 58% of social media users say they have purchased a product because of a brand's social media post. (Hootsuite) Don't miss out on utilizing your social media channels to promote deals and get the word out to your followers. Don't forget to use eye-catching graphics and messaging that highlight the spring theme to grab your audience's attention and keep it.
Create Seasonal Content
Don't forget the power of more general, non-holiday-specific content. General spring topics like spring cleaning tips, gardening advice, or spring fashion trends can be just as powerful of a tool. Consider your audience's interests and your particular business to create content that caters to their needs and interests while aligning with your business goals.
Engage with Your Audience
As always, engaging with your audience on social media is crucial. Ask questions and encourage your followers to share their own spring-themed photos and experiences.
Examples of Spring-Themed Social Media Content:
A clothing store could create a social media post showcasing its new spring collection, using bright colors and imagery of outdoor scenes.
A restaurant could promote its Easter brunch menu on social media, with mouth-watering images of dishes and drinks.
A gardening store could create a video tutorial on spring planting, using eye-catching visuals and helpful tips.
A health and wellness brand could create a social media post with tips for spring cleaning your body and mind, using inspiring imagery and messaging.
Don't miss out on this fun opportunity to create social media content that is fresh, engaging, and relevant to your audience. Remember to stay true to your brand and engage with your audience to build strong relationships and increase your reach.
Need help coming up with ideas specific to your business? I'm here whether you need a full social media calendar or a quick brainstorming call. Make an appointment or shoot me a message to get started today.
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About the Author:
Savannah is the founder of Fiercely Savvy Marketing and strives to create content that can be used as a resource to anyone struggling with social media marketing. Her goal is to make social media accessible and manageable for all. Located in Portland, OR, Savannah accepts clients nationally. In her free time she loves to read, ride horses, and work on whatever craft is her current fixation.
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